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motion10 Case Study


Two years ago, motion10 was a new company in The Netherlands starting up in a crowded space of Microsoft Enterprise Software consulting. They knew that their branding and messaging would be important in helping to differentiate them in the market.

Solution Highlights

The focus of motion10 is its people; therefore we chose to make that the focus of the brand as well.  We created a company name and then developed messaging that focuses on the incredible expertise motion10 delivers in the Microsoft Enterprise Software consulting market. Critical3 continues to operate as the outsourced marketing team for motion10.

  • Messaging – created differentiating messaging and positioning, named company
  • Website – designed, developed and continue to maintain website
  • Lead generation programs – primarily email
  • Created sales presentation
  • motion10 NewsFlash monthly newsletter – concept, development


  • Significant customer base developed in first 2 years
  • Achieved consultant goal within first 2 years – driven by revenue growth
motion10 Website  

We want a marketing partner that can understand our business and that is Critical3.  They listened to what we wanted to do with our new company and developed the ideal name, and then an awesome website! The website represents the message we developed together perfectly and has supported our tremendous revenue growth.”

motion10 Daan Scheer
Founder and CEO

Business-to-Business Marketing Technology Marketing Messaging Sales Presentations Outsourced Marketing Demand Generation PR Websites Email Marketing