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motion10 Case Study

Situation

Two years ago, motion10 was a new company in The Netherlands starting up in a crowded space of Microsoft Enterprise Software consulting. They knew that their branding and messaging would be important in helping to differentiate them in the market.

Solution Highlights

The focus of motion10 is its people; therefore we chose to make that the focus of the brand as well. We created a company name and then developed messaging that focuses on the incredible expertise motion10 delivers in the Microsoft Enterprise Software consulting market. Critical3 continues to operate as the outsourced marketing team for motion10.

Messaging – created differentiating messaging and positioning, named company
Website – designed, developed and continue to maintain website
Lead generation programs – primarily email
Created sales presentation
motion10 NewsFlash monthly newsletter – concept, development

Results

Significant customer base developed in first 2 years
Achieved consultant goal within first 2 years – driven by revenue growth

Website

We want a marketing partner that can understand our business and that is Critical3. They listened to what we wanted to do with our new company and developed the ideal name, and then an awesome website! The website represents the message we developed together perfectly and has supported our tremendous revenue growth.”

Daan Scheer
Founder and CEO
motion10