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QwickRate Case Study

Situation

QwickRate provides community banks and credit unions a non-brokered, online marketplace for funding and investing. The company had always been challenged in describing “what they do” and explaining the benefits that their marketplace offered to prospective customers. They selected Critical3 Marketing to assist them in developing a company message that would address these issues and help them stand-out from the competition. They attribute Critical3’s experience, depth of resources and market knowledge as the keys to their decision.

Solution Highlights

A CriticalStart plan was executed to address their messaging and branding challenges and to assist in positioning against competitors. After completion, Critical3 Marketing continues to work as a core member of the QwickRate management team, creating successful strategies and programs that leverage their industry-leading marketplace, loyal subscribers, and ICBA Preferred Service Provider status.

CriticalStart – created differentiating message, rebranding, competitive positioning, new website
Outsourced VP Marketing and Marketing Execution – continue to lead marketing strategy, management and execution
Lead generation programs – ICBA programs, webinars, direct mail and email activities
Sales and marketing tools – QwickViews industry articles, brochures, customer case studies, analysis calculators
PR and media outreach – bylined articles, speaking engagements, media pitching
Customer programs – marketplace QwickTips, referral programs

Results

Number of subscribers increased 50% in 18 months
270% growth in marketplace transaction activity over same period
Significant editorial coverage in leading banking and credit union publications

Bank Brochure	Website

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We saw results almost immediately. Prospective customers are excited about what we offer and want to find out more. Current customers pay attention to what we put in front of them. Critical3 has definitely had a huge impact on incoming leads and sales generated, plus our image in the industry.”

Shawn O’Brien
President
QwickRate